Rules of Writing for Search Engines

Rules of Writing for Search Engines

Writing for search engines is important if you want your website to have a high ranking on other sites like Google, MSN, and Yahoo! It isn't like writing for books and magazines. You need to choose a keyword if you want to attract people to your website.

Although search engines (SE's) aren't human, they are able to scan the content on your

website and determine whether or not it would be valuable to the Internet users who do keyword searches. If you don't learn the three golden rules of writing for SE's, your website will not be nearly as successful as it could be.

#1 Choose a Keyword Phrase

When writing for SE's, the first thing you will need to do is choose a keyword or keyword phrase. The keyword should be related to the content on your website. For example, a good keyword phrase for a website about dog walking would be "dog leash." The keyword should also be relevant to the content you are writing for SE's. You wouldn't want to choose "dog leash" as the content keyword if you are writing a website article about the best places to walk a dog.

#2 Think Structure When Writing for Search Engines

Structure is an essential element when writing for search engines. If your content isn't structured properly, it won't do well in the rankings. You can increase usability by keeping content short--somewhere between 250 and 600 words is best. You can always link to additional pages on your website if you think readers will need more info.

#3 Don't Write for Search Engines Alone

As important as writing for search engines is, it won't get you anywhere if you don't also consider your website visitors. Humans don't want to see content that is keyword stuffed. When they visit your website, they will expect to see valuable information and answers to their questions. If all you can provide is a keyword, they will go elsewhere. Keeping this in mind when you write for (S.E's.) will ensure that you don't sound spammy.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.

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