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Is Webpage Building Both an Art and Science?

See other opinions.

Make your own web site that stands out among the many competing sites on the web already established, you will need to keep the art and science of webpage building in mind at all times. In other words, you need to create websites.

Make the Site Easy to Navigate

Today's web visitors are impatient and more than a little finicky. If they come across a website that is hard to navigate, they'll log off and go elsewhere. This is extremely important to keep in mind during the webpage building process. The site should be easy to navigate and should be set up so that the user does not get trapped in one section. If they hit the back button, it should take them back to where they were. When you you make your own website, you will also want to put a link to the home page on every other page you create.

Watch Out for Broken Links

Nothing is more frustrating to a user than clicking on a link that doesn't work. When you create websites, you should periodically review all of your outgoing links to make sure that they actually go somewhere. While this won't be something you need to do every day, it should be something you take care of once a month and during the initial phases of the webpage building process.

Keep Content Fresh

If you want to make your own website, but don't want to keep updating it with new content, you might want to rethink the idea altogether. The only way to create websites that stay fresh and keep visitors coming back for more is to consistently update the site with fresh content. If you have the same old stuff on your site from month to month, visitors will notice and so will the search engines. Webpage building is an ongoing process. Anyone who tells you differently is lying.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.

Is webpage building an Art, Science or both?

When I was a Program Director for various radio stations I was responsible for developing strategy for promotion, coaching on air personalities, determining music rotation strategies and scheduling songs. There were also many other things that made me responsible for the total sound of the radio station I found doing that was determined by a mix of art and science.

I have found this to be true when building and promoting websites. What do you think?

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It is both.  Not rated yet
The science part is keyword research, knowing where to place the keywords and traffic building. There is definitely an art to it when it comes to creating ...



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