Inbound Links And How They Build Link Popularity

You need back links to create link popularity. There are two basic ways that you can do this: Use link building directory submission services or promote link building by submitting to article directories manually.

While there are pros and cons to each method of creating inbound links, you will find that using link building directory submission services is very different than promoting link building by submitting to article directories.

Whichever way you decide to do it, the necessity of creating back links cannot be ignored. Link popularity is crucial for search engine rankings. Search engine bots automatically assume that the more links (one way links from other sites to yours) there are pointing to a particular website, the more popular and valuable the website is. While this idea works in theory, it allows for the system to be easily manipulated by savvy web developers who build their own link popularity using link building directory submission services or by taking the more hands on route of link building by submitting to article directories manually.

Pros and Cons of Using Link Building Directory Submission Services

• Link building directory submission services are easy to find.
• They are everywhere on the web.
• Most link building directory submission services are free or no cost.
• These services usually offer quality, traffic-building inbound links.

Cons

• Link building directory submission services have very different processes.
• Smaller link building directory submission services may not be very beneficial.
• Larger services sometimes charge significant fees and may be hard to get access to.
• Free listings can take anywhere from a week to a month to get added to a directory, and may never be added at all.

Pros and Cons of Promoting Link Building by Submitting to Article Directories Manually

If you decide to use this method, you will want to submit articles to as many different article directories as possible. In general, it is better to submit a different article to each directory, but if you have a really good piece, you can spread the same article to multiple sites.

Here are the pros and cons of promoting link building by submitting to article directories:

Pros:

• Most Internet marketers consider promoting link building by submitting to article directories one of the best Internet marketing strategies around.
• Search engines love inbound links from content rich pages, such as article pages.
• Most article directories are free to submit to.
• There are article submission services and software programs that can make the submissions for you.

Cons: