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Choosing a Domain Nam

See other opinions.

Domain names provide the identity of a website. Choosing the right one for your site can be difficult. You will want to choose something memorable, something that reflects your products and services, and something that is SEO friendly.

Because there have been millions of people who set to the task of choosing a web site address before you did, finding SEO friendly web site addresses that haven't already been taken can be a bit tricky. This is why it is a good idea to work on naming your website and choosing a domain name at the same time.

Here are a few other things to consider when choosing a url for your website:

Branding

One of the reasons that choosing a name is so difficult is the idea of branding. Your website name and your domain name are your brand, and they should be one in the same. Branding can be tricky because you are, in essence, establishing your website identity. You need a name that reflects what you will be promoting. For example, informational website about debt will be best served with web site addresses that somehow mention debt, while someone selling books can have the option of choosing a url with a catchy name like Amazon.com or a name that describes the service, such as Bookfinder.com.

Length

If you have already started researching domain names, then you have probably already heard several arguments about the benefits of choosing a short one vs a long one. Both arguments have their points. A long name is generally more SEO friendly and can better describe your products. A short web site address, on the other hand is easier to remember and easier to type into a browser.

When choosing a name, you can use up to 67 characters. This means that you don't have to settle for short, obscure, or abbreviated domain names. At the same time, it is unwise to use anything close to 67 characters. It simply leaves too much room for error when someone is typing in the browser name. A ridiculously long name will also make it difficult for people to share your website through word of mouth.

Top Level Domains

When choosing a name, you also have to decide what you want your top level domain to be. While almost everyone wants to be a .com, that option may not be available to you. The good news is that there is nothing necessarily wrong with choosing other names that end in .net, .org, or even .biz.

I use Site Build It to build my websites with. They recommend first finding out your best keyword with the highest demand and lowest competition and getting that in your domain name.

When you get a website from SBI they take you through a step by step video for building your site that takes you through steps to determine your best keyword and guides you through to your final decision. See the complete instruction video The SBI action guide is a video instruction guide here.


About the author: Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. Visit my blog at http://websitesthatsucceed.blogspot.com/

What do you think about putting keywords when choosing a domain name?

Within the past few years I have discovered using a high demand low supply keyword when choosing a domain name can build traffic and get higher ranking.

Do you agree with this are do you think there are exceptions to it, and what are they?

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What Other Visitors Have Said

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Keywords in domain names.  starstarstarstarstar
It is true that a lot of people seem to pick their domain names by putting the name of their company or something like that. Unless you are Walmart or ...

Buying domain names  Not rated yet
I have been considering buying domain names and reselling them. Has anyone else had any success with this.



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